LinkedIn is social networking site primarily for professionals and business people. LinkedIn is a membership-based site (it’s free to join) that has a reputation of being a site to network with other professionals for career development and job searches.
You probably have been ignoring LinkedIn and probably for a long time. I don’t blame you. LinkedIn has kinda been a little fish (up ’til more recently). But LinkedIn is up to 200 million users, and it can no longer be ignored.
Here are some interesting stats about LinkedIn that will help you have a better idea on why Home Business Owners should use LinkedIn to generate leads, develop relationships, sales and partnerships:
– It has 200 million members in 200 countries! (Source: Mashable)
– There are over 74 million members in the US (Source: Punchmedia)
– 49% of LinkedIn users have household income over $100k (Source: SocialTimes)
– 3 out of 4 users wants to be approached for other job opportunities (Source: GlobalRecruitingRoundTable)
– It is growing by two members per second or 10-15 million members per quarter. (Source: TechCrunch)
– 55% of LinkedIn members are female. (Source: Creotivo)
– 61% use LinkedIn as their primary professional network (22% – Facebook; 4% – Twitter). (Source: SocialTimes)
– 39% pay for a premium LinkedIn account (Business, Business Plus and Executive). (Source: SocialTimes)
According to a new survey conducted by The Wall Street Journal and Vistage International, small business owners use LinkedIn more than any other social media platform. Of the 835 business owners surveyed, 30 percent use LinkedIn regularly—making it the most frequented platform—and 41 percent nominated it as the most valuable agent for growth.
– If you are interested in learning more specifically about to generate high quality leads, relationships, sales and partnerships through LinkedIn, grab your spot below and join me this Thursday March 21st at 8:00pm CST – http://takingactionfearlessly.webinar-meetings.com/MTMwMzA1
Many people are finding that they’re getting a higher ROI (Return On Investment) for their time on the network. Here’s another fun fact: the number of businesses using Facebook and Youtube actually declined last year … while use of LinkedIn increased.
But here’s the real kicker:
200 million users on LinkedIn and they are ALL specifically there for business.
This means less spam, less clutter, higher conversion rates and higher quality prospects and leaders to network with.
So Here are 4 examples on how you can use LinkedIn for your business:
1) Add your company:
You can create or add your company page to promote your company URL – http://www.linkedin.com/company/yourcompanyname. Company pages don’t have as many features as LinkedIn personal pages — the four sections, or tabs, are “Overview,” “Employees,” “Product Pages” and “Statistics” — but they’re great ways to push out updates about your business and link to content of interest to your customers and prospects.
2) Blog promotion:
Even though LinkedIn is used for career networking it doesn’t mean you can’t use it to promote your blog posts too. Make sure you spend time connecting with people, answer their questions, build relationships. Be sure to include in your LinkedIn profile your blog’s URL. As people read about you and learn who you are through your connections and profile, chances are they’ll click on your blog link to learn more about you and see what you have to say and offer.
3) Join and participate in LinkedIn groups:
LinkedIn allows you to join up to 50 groups — where you can network, join conversations, and show prospects that you have the answers to their problems. Another way to take advantage of LinkedIn groups is to create your own group. Groups offer a great way to participate in communities with people who have similar interests to you, who might want your products and services, and who could recommend your company to others in their networks.
4) Status update:
As an entrepreneur you have to make it part of your job to go out and find your customers. In order for you to do that, you need to update your status daily, start a discussion about a topic that has to do with your niche market and make sure you answer questions and bring solutions to their problems.
If you are interested in learning more specifically about to generate high quality leads, relationships, sales and partnerships through LinkedIn, grab your spot below and join me this Thursday March 21st at 8:00pm CST
Blessings to you,
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